66 Loads Detergent with auto dose technology. HE: For standard and HE Machines. Small dose. Big clean. 50% less water than 100 fl oz bottle. 60% less plastic than our 100 fl oz bottle. 75% lighter than our 100 fl oz bottle. 1 squeeze = 1 load. Seventh Generation's EasyDose Ultra Concentrated Laundry Detergent uses a patented compression chamber technology to measure each dose for you with one Firm squeeze. Yep-it's that easy! seventhgeneration.com. SmartLabel app enabled. Assembled in the USA.