Cheddar & Sour Cream Flavored. Ruffles have rrridges! Look at you looking at the back of the bag. High five! Just like cheering for your favorite team these chips have ups & downs. We call them ridges. And the lows are just as delicious as the highs. Because when you have ridges, the crunches are crunchier, the dipping strength multiplies, and your chips become. ruffles.com. SmartLabel: Scan for more food information or call 1-800-352-4477. Questions or Comments? 1-800-352-4477 Mon-Fri 9:00 am to 4:30 pm CT email or chat at fritolay.com. Can't get enough ridges? Go to ruffles.com.