A perfectly seasoned coating mix for chicken, meat or seafood. For deep frying, pan frying, or oven baking. Our Story: Pride of the West has been producing in Vancouver, WA for over 40 years. You may know our All-Purpose Batter Mix as it is the only batter mix several generations of followers will use. Our Chicken Breading is a different blend of herbs and savory spices that will be sure to give your poultry and other products that special bold flavor you have been craving. You cannot go wrong to have both products in your pantry for when you want to add flavor to your meal. We always love to hear story, so let us know how you use our products. Thanks, Pride of the West, Inc. www.prideofthewest.com A product of the Pacific Northwest.