Maximum strength (maximum FDA sensitivity active ingredient). Toothpaste for sensitive teeth & cavity protection. Relieves painful sensitivity. 9 out of 10 dentist recommended brand. Sensodyne 2x a day every day. Use Sensodyne whenever you normally brush: it is clinically proven to reduce painful sensitivity; it provides relief in as little as two weeks; it helps to remove stains for whiter teeth; it has fluoride for cavity protection; its improved taste keeps mouth feeling fresh & clean. Number 1 dentist recommended brand for sensitive teeth (dentists have been recommending Sensodyne for over 20 years. Brushing twice a day with Sensodyne builds a shield of protection against painful sensitivity. And, since Sensodyne has fluoride, it helps protect against cavities too). This product contains no sugar.