With Moisturizing goat milk. Gentle formula cleans and softens. Tear-free made with plant-based cleansers. Soothes & protects with oat protein and vitamins A, D & E. Natural Care + Puppy Soft Tear-Free Dog Shampoo is a mild and gentle shampoo for your new puppy's sensitive skin and coat. Real goat milk, plus oat protein and vitamins A, D & E make for a nurturing tear-free bath. Gentle formula for puppy's sensitive skin & coat. Tear-free. Made with moisturizing goat milk, oat protein and vitamins A, D & E. Easy to lather & rinse formula. Baby powder scent. Money back guarantee upon proof of purchase. www.HeroPetBrands.com. Questions or comments? Call us at 1-800-448-8552 or visit our website at www.HeroPetBrands.com. Please recycle. Made in the USA with US & globally sourced ingredients.