Other Information: Products containing stannous fluoride may produce surface staining of the teeth. Adequate toothbrushing may prevent these stains which are not harmful or permanent and may be removed by your dentist. This Colgate product is specially formulated to help prevent staining. Misc: 30% better whitening (vs. regular fluoride toothpaste). New active ingredient stannous fluoride. Whole mouth health. Protects teeth, tongue, cheeks & gums. See new information and directions. Anticavity antigingivitis and antisensitivity toothpaste. Cavities. Plaque. Gingivitis. Enamel. Tartar. Breath. Whitens. Now with sensitivity relief. Gluten free. Whole mouth health (Helps reduce plaque that leads to gingivitis: fortifies enamel; helps relieve sensitivity with continued use. Not intended for prevention or treatment of more serious oral conditions). Stain removal and prevention for a beautiful smile. SmartLabel: app enabled scan for more information. Save Water: www.colgate.com/savewater. Turning off you water while brushing your teeth can save up to 4 gallons of water each time you brush. www.colgatetotal.com.